Headspace Brand System

Headspace is the beloved brand that made meditation simple, changing the digital mindfulness landscape and bringing new, accessible tools for everyday health and happiness to 100 million+ minds around the world

Evolving as a mental health brand exposed the need to evolve the identity to be kind, warm, and welcoming to our members who may be looking for support on a wide range of need states —from better sleep, to everyday stress, to supporting members with care for more complex issues like anxiety and depression. 

As leader of our in-house brand creative team, the challenge is to constantly push the team to evolve the brand forward towards our mission of destigmitizing mental health.