Building a brand identity from the ground up for Goldmine, an adaptogenic powder company that helps you ease stress on the mind and body. Designed to be elevated yet approachable, the brand celebrates the mushrooms & herbs inside the powder in a playful expressive identity.
Role:
Creative Direction, Visual Identity, Packaging Design
Collaborators:
Rachael Gorjestani (Co-Founder)
Julia Stotz (Photography)