SUNSKI
Radical shades for radical humans.![](https://freight.cargo.site/t/original/i/f6ef019bfde073c41341272861ec2931127bb6c0d6a04ed50bbbbd739d33d4d2/Sunski_TinaHardison_3.jpg)
THE DESIGN PROBLEM
Sunski is an independent sunglasses company based in sunny San Francisco. It launched as a kickstarter in 2011, and since then, the brand hasn't evolved or matured. Sunski found itself looking the same it did in it's training wheels and it was time for a change.
Sunski is an independent sunglasses company based in sunny San Francisco. It launched as a kickstarter in 2011, and since then, the brand hasn't evolved or matured. Sunski found itself looking the same it did in it's training wheels and it was time for a change.
THE SOLUTION
A brand facelift and repositioning. We moved the brand further away from a stereotypical outdoor brand—and closer to a fashion lifestyle brand.
In collaboration with lettering artist Erik Marinovich, we first tackled designing a simple yet iconic logotype to support an iconic and sunny brand identity system.
A brand facelift and repositioning. We moved the brand further away from a stereotypical outdoor brand—and closer to a fashion lifestyle brand.
In collaboration with lettering artist Erik Marinovich, we first tackled designing a simple yet iconic logotype to support an iconic and sunny brand identity system.
![](https://freight.cargo.site/t/original/i/f0603a0e5ffa2ec8c7e4f72e23146aeb9649f6ac2793ae6368f36592995ee3cc/Sunski_TinaHardison_1.jpg)
![](https://freight.cargo.site/t/original/i/52d9b509463eadde7f9f7865da4315c232daaab44373869a1e51da1ffa2470dc/Sunski_TinaHardison_2.jpg)
![](https://freight.cargo.site/t/original/i/ed3882a443e0a0165373c6119cf07dbca3e0f18735b0935ccaf3cab435aac01f/rajailiya-8036.jpg)
![](https://freight.cargo.site/t/original/i/8466f80993b094b1ec939889321cd4d404b4fa1bccc8bfd94fcfa86c843d9f55/Sunski_TinaHardison_10.jpg)
![](https://freight.cargo.site/t/original/i/1dd659518fe9cd4183a7cc357666d6bcc8524b3ab88e56f4b520c7f86938b2f5/Sunski_TinaHardison_5.jpg)
Collaborators:
Tom Stewart
Creative Team @Sunski
Erik Marinovich (lettering + illustration)
Ashley Batz (photography)
Tom Stewart
Creative Team @Sunski
Erik Marinovich (lettering + illustration)
Ashley Batz (photography)