Brand Evolution

Headspace is the beloved brand that made meditation simple, changing the digital mindfulness landscape and bringing new, accessible tools for everyday health and happiness to 100 million+ minds around the world

Evolving as a mental health brand exposed the need to evolve the identity to be kind, warm, and welcoming to our members who may be looking for support on a wide range of need states —from better sleep, to everyday stress, to supporting members with care for more complex issues like anxiety and depression. 

Creative Direction: Myself, David Hsia, Liz Tran, Dani Balenson
Brand Design: Lauren Allik, Marissa Meier
Motion: PJ Kim, Brian Lee
Illustration: Ryan Cox, Karen Hong, Sasha Baranovskaya
Type Design: Colophon Foundry
Photography: Andria Lo, Jason LeCras