Headspace
Brand Evolution
Creative Direction: Myself, David Hsia, Liz Tran, Dani Balenson
Brand Design: Lauren Allik, Marissa Meier
Motion: PJ Kim, Brian Lee, Delaney Tritone
Copy: Joseph Mains, Makenzie McNeill
Product Design: Ken Seeno, Steven Sczepanik
Illustration: Ryan Cox, Karen Hong, Sasha Baranovskaya
Type Design: Colophon Foundry
Photography: Andria Lo, Jason LeCras
Brand Design: Lauren Allik, Marissa Meier
Motion: PJ Kim, Brian Lee, Delaney Tritone
Copy: Joseph Mains, Makenzie McNeill
Product Design: Ken Seeno, Steven Sczepanik
Illustration: Ryan Cox, Karen Hong, Sasha Baranovskaya
Type Design: Colophon Foundry
Photography: Andria Lo, Jason LeCras
Headspace is the beloved brand that made meditation simple, changing the digital mindfulness landscape and bringing new, accessible tools for everyday health and happiness to 100 million+ minds around the world
Evolving as a mental health brand exposed the need to evolve the identity to be kind, warm, and welcoming to our members who may be looking for support on a wide range of need states —from better sleep, to everyday stress, to supporting members with care for more complex issues like anxiety and depression.
As leader of our in-house brand creative team, the challenge is to constantly push the team to evolve the brand forward towards our mission of destigmitizing mental health.
Evolving as a mental health brand exposed the need to evolve the identity to be kind, warm, and welcoming to our members who may be looking for support on a wide range of need states —from better sleep, to everyday stress, to supporting members with care for more complex issues like anxiety and depression.
As leader of our in-house brand creative team, the challenge is to constantly push the team to evolve the brand forward towards our mission of destigmitizing mental health.
